Wednesday, March 2, 2011

Marketing Daily: JCPenney's Oscar Ads Bomb, Per Ace Metrix

Each of the seven JCPenney TV spots that debuted during the Academy Awards bombed, according to Ace Metrix.
Automakers claimed four of the Top 10 most effective Oscars ads, led by BMW's "Ch-Ch-Changes" Super Bowl ad, along with ads from Mercedes-Benz a


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